Many companies will proclaim to be online marketing experts, many will proclaim to know all sorts of things relating to how to effectively optimize or drive traffic to your website leveraging search engine marketing tactics. The fact of the matter is that many these so called experts do not really understand search engine marketing and how to produce noticeable results. At FindRV, we have a team of SEM specialists that focus on Pay Per Click (PPC) Advertising campaigns on all the major search engines including Google, Yahoo, and MSN. We design effective Internet Marketing Campaigns that can reach over 90% of the Internet audience. More than just designing a campaign, our campaigns get results.

We offer PPC Tracking Services that demonstrate the effectiveness of our campaigns and can even provide call tracking services. This new solution allows clients to track metrics and record calls to evaluate employee performance as it relates to converting business leads to new business.

• Keyword Research & Analysis
• Keyword Selection and Bidding
• Media Tracking
• Cost-Effective Regional Targeting
• Exclusive Reporting and Web Analytics
• Enhanced Call Tracking Features

Search Engine Marketing is just another name for Pay Per Click Advertising. This is a service that allows the advertiser to pay for placement for a particular keyword. In concept, the more you are willing to pay, the more higher within the search engine placement your ad can be placed. However, the search engines have changed their policies and placement is not all abour price. There are several other factors such as the "Quality Score" that has to be considered. Failure to hire a skilled PPC Marketer that understands how to optimize your ads to adapt to the quality score will result in you paying as much as twice what you should for the same keyword. This is known as the Google Slap and experienced marketers understand how to manage your ads while assuring best practices are being followed. While Google is the largest search network, Yahoo is the second largest and MSN is now beginning to step-up and provide quality traffic that can lead to great conversion business.

The FindRV PPC management process will allow your campaign to be placed on top of all the major search engines and be seen by 90% of the Internet audience. FindRV uses a proven split test methodology that automatically determines top performing keywords and allows changes to be made to continuously improve performance on each keyword. The key is not to become complacent with great results. Continuous improvement allows us to always set our sights on better performance than the previous reporting period.

FindRV will place your Web Site in the top top search engines and Web Sites on the Internet including Google (ranked #1 search engine), Yahoo! (ranked #2 search engine), MSN (ranked #3 search engine), and the Verizon Superpages (superpages.com also ranked #1 Internet Yellow Pages Provider). The keyword tools we use will assure the keywords we are bidding on for you are the keywords that Internet audience is using to find the types of products and services you are selling.

FindRV will recommend the best publishers for you and a recommended budget for your campaign. We create and submit your ad to top publishing sources such as the major Search Engines (Google, Yahoo, MSN), Internet Yellow Pages (SuperPages.com) & other advertising networks (Advertising.com).

FindRV can setup local or national campaigns based on your advertising requirements. If geographic targeting is necessary, FindRV will setup geo-targeted ads that align with high search areas that are expected to produce results. This can be specific metropolitan areas or any specific US based city.

With a basic understanding of your business, we will generate all the keywords that are in demand for the products and services you promote. The keywords we place for you will be highly targeted and we will compare keywords to those that your compeitors are using.

In order for businesses with existing web sites to determine which visitors are coming from their FindRV managed campaigns, we can create proxied versions of specific web pages. Phone numbers & e-mail links are automatically switched to campaign-specific tracking phone numbers and e-mails so that ALL activity can be tied back to the FindRV campaign we create for you. This requires NO work on behalf of the advertiser or their webmaster.

FindRV leverages industry standard tracking tools such as Google Analytics and others to track all campaign activity to determine campaign return on investment. The report includes Phone Call Tracking (through tracking phone numbers that forward directly to the advertiser's existing phone number); e-mail Re-Direct (through form mails that forward directly to the advertiser's existing e-mail address). Listing Ad Hits, Banner Ad Hits, and more.

We have updated the call tracking capabilities for all pay per click campaigns. In addition to tracking each phone call's duration and caller phone number, we are now able to offer the following: Call Recording: Each phone call may be recorded so that you can better gauge the types of leads your campaigns are generating. Caller ID (Reverse Look-Up): If the caller's phone number can be mapped to a phone listing, the name & address of the caller will be included in your call reports;

Reverse look-up uses publicly available information using the caller's phone number to determine their name and address. Our experience shows that about 50% of phone numbers will result in a successful reverse look-up. Please note that most cell phone numbers as well as unlisted phone numbers will not produce any information beyond the existing phone information you see today in your reports.

For certain business categories -- for example, Physicians & Surgeons -- call recording is unfortunately not an option due to privacy laws. We recommend that you consult any industry-specific regulations before enabling this feature for your campaign. Please note that the actual recordings will be saved for up to 30 days.